Giovanni Pio Gravina | TikTok wants you to send video resumes directly to brands to land your next gig
A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network. TikTok announced that, starting today, it will invite users to submit video resumes to participating companies, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way while tagging the content with the hashtag #TikTokResumes. The pilot program is TikTok’s latest effort to streamline the relationship between brands and creators, giving both even more reason to invest time and cash into the platform. “#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” TikTok Global Head of Marketing Nick Tran said of the pilot. Giovanni Pio Gravina The new pilot program will be discoverable through the dedicated hashtag and on standalone site tiktokresumes....
